Working with Google is definitely a love/hate relationship. While you want to have the traffic they can bring to a website, you certainly want to write them a very stern letter about their inability to help diagnose problems.
I’m very glad that our web site doesn’t depend on them for traffic. About 10% of our traffic comes with web search engines. The majority of our readers merely type in www.virginiabeach.com to arrive here.
On Feb 8th, 2008, we switched to a better design of our web site. For you long time users (eight years of uptime, 12 years being registered), you were probably glad to see a fresh face on the web site. I know I was ready. After the redesign, our rankings were even better than before. We were in the top five of Google (not a bad place to be) for the search term, “virginia beach”.
On the 18th, we disappeared from the rankings. None of the SEO experts I consulted with could really tell me what went wrong. Since we had just undergone a redesign, the blame was placed there (mostly by me). I didn’t know if we should go back to the old design (I didn’t want to do that). I couldn’t find anything offensive in the new site that would make Google mad at us.
About ten days later, I found the problem. The site was being penalized because there was another site with the exact same content as mine. This took me a long time to find. Once I did, I was able to get the site taken out of Google’s index. I then resumed my normal rankings.
Was this Google’s fault? Absolutely not. However, it would have really been nice to see an error or message in my Google Webmaster Tools. It would have been incredible to be able to call someone and ask if I was being penalized (open a 900 service, you’ll make even more money). You can’t do either with Google. The WMTools are much better than nothing, I’ll grant them that whole-heartedly. I just really wish they had a mechanism to say “you’re not showing up in the index because the following sites look identical to us: yoursite, othersite”.
That would be a level of customer service worthy of a stock that is over $500/share.
Once Google is able to do that, I think they’ll be the best search engine in the world (sorry Yahoo/Microsoft - I like you guys too but Google has the best apps so far).
Steve