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The watch that won't tell time
In April the Swiss watchmaker Romain Jerome (which last year created a watch made from remnants of the Titanic) introduced the "Day&Night" watch, which unfortunately does not provide a reading of the hour or the minute. Though it retails for about $300,000, it tells only whether it is "day" or "night" (using a complex measurement of the Earth's gravity). CEO Yvan Arpa said studies show that two-thirds of rich people don't use their watch to tell what time it is anyway. Anyone can buy a watch that tells time, he told a Reuters reporter, but only a "truly discerning customer" can buy one that doesn't.
Yeah, let me buy a watch that doesn't tell time. That's a truly dumbass customer.
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I had a life once, but my job ate it.
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05-25-2008, 05:48 PM
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